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ACSM's Career and Business Guide for the Fitness Professional, 1e
Neal I. Pire
Buy Now in Print
Table of Contents
Images
(18)
Associated
Toolkit
(3)
Table of Contents
Images
(18)
Toolkit
(3)
Copyright
Dedication
Preface
Acknowledgments
Part I: The Fitness Professional's Career
p1-1
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1: The History of a Profession
p2-16
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2: A Fork in the Road: Technicians and Clinicians
p17-24
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3: Sales
p25-42
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4: Marketing
p43-62
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5: Service
p63-74
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6: Operations, Administration, and Management
p75-86
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7: Business Policy Development and Risk Management
p87-108
Part II: Going Solo
p109-109
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8: The Fitness Professional as Entrepreneur: Becoming a Business Owner
p110-118
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9: Developing Your Business Plan
p119-128
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10: Structuring the Business Plan
p129-134
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11: Developing Your Marketing Plan
p135-142
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12: Developing Your Financial Plan
p143-148
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13: Selling Your Dream
p149-154
Part III: Business Plan, Budgets, and Presentation
p155-155
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Business Plan
p156-216
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